Client: Wildcraft
Industry: Consumer Goods / Travel Gear
Deliverable: 20–25 second product ad
Platform: Instagram / Performance Ads
My Role: 3D Visualization, Lookdev, Animation, Lighting, Rendering, Editing

Wildcraft needed a fast-paced product film that could communicate durability and everyday usability within seconds, tailored for social media and ad platforms.

The approach followed a hybrid visual structure, combining controlled studio-style shots with real-world usage environments. This allowed the product to feel both premium and practical, balancing aesthetic appeal with functional clarity.

The film focused primarily on durability, using motion and transitions to imply strength, resilience, and reliability without relying on heavy text or explanation.

My contributions included:

• Look development and material setup

• Lighting design for both studio and environmental shots

• Product animation and transitions

• Scene composition and rendering

• Editing and pacing for short-form consumption

The final output was designed for quick readability and strong visual impact, ensuring key features were understood within a short runtime while maintaining a polished, high-quality finish.