Client: Auction Room
Industry: Fantasy Sports / Digital Product
Deliverable: Instagram Reel (Ad Creative)
Performance: 531K views (Week 1)
My Role: Storyboarding, 3D Visualization, Compositing, Editing

Auction Room needed a launch asset that could capture attention instantly and communicate the product within seconds, designed specifically for performance-driven platforms like Meta.

I translated the provided script into a fast-paced storyboard, optimized for short-form consumption and early drop-off retention.

The visual approach combined 2D animation with 3D spatial environments, creating depth and motion beyond typical flat motion graphics. Working alongside a 2D animator, I integrated animated elements into a fully composed 3D scene with dynamic camera movement.

My contributions included:

• Storyboarding and scene structuring for short-form engagement

• Building 3D environments and camera animations

• Integrating 2D assets into a cohesive 3D pipeline

• Compositing in Blender

• Editing in Premiere Pro with SFX, pacing, and timing

• AI-generated dialogue and audio matching

• Motion graphics for a clear and effective CTA

The final reel was designed to stop scroll within the first few seconds while maintaining clarity of the product, resulting in strong early traction and 530K+ views within the first week of launch.