Content

Project Overview

Client: Beku
Industry: Food & Beverage
Deliverables: CG Ads, Motion Graphics, Product Visuals, Social Media Content
My Role: Creative Direction, 3D Visualization, Animation, Lookdev, Rendering, Editing

Beku is a Bangalore-based snack brand focused on creating healthier, locally inspired products with a playful identity. The content strategy centered around making the brand feel visually memorable while avoiding the generic look often associated with health-food advertising.

Across multiple projects, I developed a range of stylized CG advertisements and motion pieces designed for short-form digital platforms. The work blended highly visual product-focused storytelling with quirky, culturally rooted branding, helping the products feel both premium and approachable.

The visual direction explored:

• Stylized food simulations and product reveals

• Playful motion-driven concepts

• Bright, graphic compositions

• Bangalore-inspired humor and tone

• Animal mascot integrations and brand-driven storytelling

  

Several concepts leaned into surreal or exaggerated setups to make the products stand out in crowded social feeds, while still clearly communicating ingredients, texture, and flavor.

My contributions included:

• Creative ideation and concept development

• Product visualization and look development

• Lighting and rendering

• Animation and motion design

• Editing and final compositing

The final outputs were designed to feel energetic, distinctive, and immediately recognizable, helping establish a stronger visual identity for the brand across social media.